Marketing

iPod opportunity

September 17, 2007

21,000,000 iPods were sold during the festive season 2006 and Apple is pulling its usual trick of releasing a new model in time for this year’s peak buying period. This has sparked a feeding frenzy as retailers attempt to sell off their stocks of the previous models. As a result, I have been able to [...]

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Training Games

September 11, 2007

According to The Economist (8th September 2007), there’s hard evidence that computer games might be useful when it comes to helping people learn. In a test, men and women were separately asked to ‘identify the “odd man out” in a briefly displayed field of two dozen otherwise identical objects.’ Use Facebook to Comment on this [...]

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Have you ever seen the like?

September 6, 2007

The worst front-page copy I have ever seen from a “professional” company:www.haremi.co.uk. Read the last paragraph! Even the page title is spelt wrongly! Use Facebook to Comment on this Post

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Sizzle or Sausage?

September 4, 2007

I’ve always been a sausage man myself. For me, it’s always been about features, features, features when it comes to building a product and making it successful. I’d look at a market place and examine the leading player. I’d then work out if I could afford to out-do them on features. Boy was I wrong. [...]

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When is a brand not a brand?

September 3, 2007

I wanted to buy a Freeview hard disk recorder for our bedroom to supplement our Sky+ box downstairs since most of what we watch is on terrestrial anyway. However, I wanted a recorder with as many Sky+ features as possible. Freeview are currently hyping the Freeview Playback brand as a means of helping customers differentiate [...]

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Printing

August 28, 2007

Seth Godin (http://www.sethgodin.com) in his book “The Dip” says that we should all aim to be the “best in the world” in our chosen field. I’m considering getting a book printed and so I typed “online book printing” into Google. The top result is http://www.lulu.com. I invite you to try both Lulu and the other [...]

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Choices

August 24, 2007

Heard today that the UK DVD Rental store “Choices” is in administration and therefore, one way or another, likely to close lots of stores. Looking at the site, it looks as though it’s been in trouble for some time as it tries to make the transition from having the majority of its revenue derived from [...]

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Mobile Masters

August 23, 2007

T-mobile and Orange haven’t impressed me much lately (see http://www.scribbleit.co.uk/blog/?p=11) but Vodafone seem to have got it right. I discovered that I was on a tariff with the wrong balance of texts and voice calls with the result that I was paying too much. I contacted Vodafone by email to ask them if they could [...]

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Squirrel

August 23, 2007

http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/ This web page is full of excellent advice, presented in a manner that doesn’t in my view, reinforce the quality of the guidance (which is very high). Plain, simple and professional is often best but if you can ignore the look and feel, there are some real acorns to be found. Use Facebook to [...]

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Anusol?

August 21, 2007

That brand name is either genius or moronic: but which? Someone close to me confided recently that they had a mild case of piles (having made the mistake of telling me not to laugh. Guaranteed to have only one result!). I simply couldn’t finish the sentence “What you need is to go to Boots and [...]

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