Marketing

Backpack comes of age

February 21, 2008

37Signals have announced a series of upgrades to their Backpack product that, essentially, turns it into a different tool altogether with much wider applicability. At NlightN, we’ve been using an intranet provided (at first) by intranets.com and then webexone but I’ve been unhappy with it for most of that time. It’s extremely unresponsive and is [...]

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Google Trends

February 15, 2008

Google Trends is an interesting way of looking at keyword searches over time. It’s especially useful in helping to understand the changes you might experience in traffic driven by Adwords. For example, when you make a change to your Adwords campaign, it’s essential to know whether the increase or decrease in traffic you see over [...]

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The power of raising prices

February 6, 2008

I’m working on promoting a new website selling a subscription-based service. We launched it three weeks ago and interest has been reasonable, certainly something to work with in terms of optimising the adwords and conversion funnel on the site. However, I noticed that the competitor that appears at the top of the adwords listings had [...]

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Google adwords

January 29, 2008

It’s funny how when you get into something, your focus tends to tighten. For example, most of us are Word users and we are good enough to be able to focus on the job at hand without necessarily exploring what features have been added to Word since we started using it (in my case in [...]

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NEW YEAR SALE tiny savings

January 2, 2008

I had to chuckle when I saw this in ToysRUs in Milton Keynes. Use Facebook to Comment on this Post

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a new approach to “unsubscribing”

November 15, 2007

Here’s an email I got today: “You are receiving this one off email because in the past you have unsubscribed from the midwivesonline.com Midwives to Parents newsletter” It goes on to tell me that I’ll be receiving a newsletter unless I unsubscribe. Now, forgive me, but surely if I unsubscribe from a mailing list that [...]

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The new “health” food

September 26, 2007

Ask any number of British men to name a biscuit and 9 out of 10 will say “hobnob” without hesitation. For those of you not familiar with them, Hobnobs are a very more-ish oat biscuit. To my utter astonisment, on the latest packaging, McVities are proclaiming that HobNobs are “60% Oat & Wholemeal Goodness” as [...]

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Helpdesk

September 26, 2007

Running www.passyourtheory.co.uk involves, obviously, providing support to our customers and potential customers. Traditionally we’ve done this by publishing an email address and we pride ourselves on responding quickly. However, this has a number of drawbacks. Firstly, it means that a specific person receives the email and then needs to deal with it: this makes it [...]

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Constructive Feedback

September 19, 2007

My experience with passyourtheory has been that customers tend to assume that if anything relating to a website fails to meet their expectations, then it’s a scam. Far more so that for bricks and mortar businesses where the benefit of the doubt is often given. Use Facebook to Comment on this Post

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iPod opportunity

September 17, 2007

21,000,000 iPods were sold during the festive season 2006 and Apple is pulling its usual trick of releasing a new model in time for this year’s peak buying period. This has sparked a feeding frenzy as retailers attempt to sell off their stocks of the previous models. As a result, I have been able to [...]

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