From the category archives:

Marketing

Weasles

April 3, 2008

I’m sick of online services that make it difficult to cancel. How it shouldn’t be done FASTHOSTS: As any reader of PCPro (or this blog) will know, Fasthosts are not my  favourite company. They made such a complete dog’s dinner of handling a security intrusion (basically they left their customers to do much of the [...]

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Goodbye Outlook

March 11, 2008

Ever since I installed Office 2007, my PC has gone from responsive to … un-responsive. It can now take literally 15 minutes between turning on my PC and reading my first email, with 13 minutes of that spent watch Outlook churn away.

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The danger of the adwords “merge”

March 5, 2008

Adwords has a facility that allows you to insert the user’s search term into the title or body of your ad. This can be useful if you have a huge range of products such that you can’t create a different ad for each product/keyword. However, it should be used as a last resort, otherwise you [...]

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Squidoo!

March 4, 2008

I now have a marketing “lens” on Squidoo. If you want to see what this actually means(!) then click here to see it… The aim is to see if Squidoo is an effective marketing outlet. I’ve also created a “lens” for Hazard Perception to help publicise passyourtheory.

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Another award for one of our products

March 4, 2008

Virtual World, an educational CDROM we developed for Collins Reference, has won its second award. It won the silver award in the “Best Digital Data Product” at the recent conference of the International Map Trade Association This is the second award this product has won and we were delighted to work with Collins Reference in [...]

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PINsentry Fiasco

February 28, 2008

Barclays have introduced a hardware-based authentication system called PINsentry. This is a calculator-type device into which you insert your debit card. You then type your PIN number and it generates a 6 digit code that you then type into your online banking. Firstly, I’ve been using a number-based authentication system for years now (ie remembering [...]

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Get along to Gizmo

February 25, 2008

Dennis Publishing (publishers of PC Pro) are launching a new interactive magazine called Gizmo. Here’s what Dennis has to say: GIZMO is the WORLD’S FIRST fully interactive digital magazine dedicated to bringing you the very latest and best in consumer technology straight to your inbox – in stunning detail. Published every fortnight, GIZMO takes the [...]

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PC Pro continues to dominate

February 25, 2008

Circulation figures for the various titles in the PC market were recently announced. I write for PC Pro and so was delighted to see that its market share has increased from 18% to 20%. This cements PC Pro as the most popular magazine in its field and just goes to show that quality will out! [...]

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Getting the basics right

February 25, 2008

Check out this adwords ad. Whilst, clearly, this company is working on their ads (eg using capitals, using the “x Quick Tips” approach, capitalising the URL etc) they’ve made the classic error of not actually reading the copy!

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Adwords: When being number 1 is a BAD idea

February 21, 2008

I discovered this some time ago when working on Passyourtheory‘s adwords campaign. The natural temptation is to go for top spot and that will certainly mean a higher Click-Through-Rate and more traffic to your site. However, that traffic will have cost you more and is likely to be of lower quality than if you were [...]

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